Domain
Workspaces, Hybrid working space, Remote working
The pandemic has fundamentally shifted our work lives, compelling many to find remote workspaces that resonate with their personal routines, resource limitations, and desire for local accessibility. Amidst these evolving work habits, there is a pressing need for a streamlined solution that eases the search and adoption of workspaces tailored to the varied demands of our professional lives, ensuring that each individual can find a 'workplace away from the workplace' that feels just right.
Challenge
Entire product design from UX research to conception, visualisation and user testing
My Role
60 days
Timeline
Figma, Miro, Google survey,
Tools
Objective
Deskpark stands for creating ecosystems that empower people to build, innovate, create, grow, and explore progress to the best of their abilities. We invest every day in bridging the gap between people and the workspace they desire through our carefully curated ecosystems.
Our mission is to empower the new-age workforce with the freedom and flexibility to work from anywhere by providing technology-driven, innovative workspace solutions. Our vision is to revolutionise the way people work and redefine the concept of a traditional office.
Process
Discover
Stakeholder Interview
Design Strategy
User Research
Competitor Analysis
Define
Affinity Mapping
User Persona
Empathy Mapping
User Journey
Ideate
Brain Storming
Card Sorting
User Flow
Information Architecture
Design
Low Fi Wireframes
High Fi Wireframes
Visual design
Prototype
Testing
Usability Testing
Feedback
Feedback
Feedback
Taking the first step
To solve this, I began researching the competitors in the market and found a few relevant competitors. Did more research on What makes them effective? What facilities they’re providing to the users? How can we improve on the user experience? What are a few different necessities, interests, and issues that can happen while using such platform?
Competitive analysis helped us to understand the current market and its expectations. With this analysis we learnt to use the strengths and weaknesses of our competitors to create a better user experience.
Competitive Analysis
User Research and Findings
User Research
In discover phase, we reached out to our target audience to know their requirements, expectations, pain points and frustration while looking for a working space.
Research Objectives:
Understanding users expectations, requirements and pain points for a workspace hunt.
Understanding the preferences of the users while looking for a workspace
Find the challenges users face while booking a desired workspace
To know what percentage of the target users would want to work from a co working space.
Whether the companies or freelancers prefer working from a workspace where they were provided with all the required equipments and facilities
Research Methods:
Quantitative Research: Online survey
Qualitative Research: One to one Interviews
Timeline: 3-4 days
Users’ goal is to find a co-working space where they have a feel of working from their own workplace and addition of multiple amenities would make the experience even better.
They feel motivated with better work environment and feel refreshed when they come out of their homes and meet new people.
Users need many devices which are not present at home like printers, white boards, coffee machines, break rooms etc.
The most important thing for a user to work is a good internet connection, more than 90% of users mentioned they get bad connection at home sometimes that leads to downtime and decreased productivity.
Users are not happy wearing id cards to enter, exit and be in premises, would like an alternative to wearing tags.
Users would prefer working from co-working space as an opportunity to promote their business ideas and connect with intellects to ideate on new business thoughts.
User would like to have details of the eateries around the co-working space and would appreciate a pantry at the co working space
Insights from the research
Ideation and Brainstorming
As a part of are brainstorming activities we prepared the HMW(how might we) questionnaire and answered as a team about how we could support users goals, needs and pain points.
From the information I gathered, I made an ideal client experience of how my application will work. Also detailing what the user's experience would look like. It later formed into a touchpoint map, which shows the user's journey and emotions with each touchpoint they perform inside the application.
User Journey Map
The significance of this journey map is finding a consistent experience to keep the user motivated as they go through the app.
The highlight of the touch points are:
The greatest experience was seeing all the workspaces, locations and amenities a user can choose from that will create a route.
The lowest experience was the user having a daunting feeling of not knowing how to book or approach a workspace or know which all workspaces are in the locality
The user journey help me create a user flow that’s the route user would follow while moving through the application.
User Flow
With the clear idea of the User flow and customer journey, creating the information architecture was easy and effective.
Information Architecture
The Design of Deskpark
The outline process of what the wireframing will look like.
Low Fidelity Wireframes
Style Guide
Right after creating the wireframes I started exploring the branding and design options, created a moodboard with all the inspirations. After going through quite a few iterations, I decided to use a Work Sans typeface which gives a clean reading experience. The colour coding of the app is inspired from colours relevant to work, motivation and energy.
Colour Palette
Primary Blue
#226394
Primary Gradient
#226394,#BD5663
Secondary Brown
#BD5663
Success
#56BD60
Warning
#FFCC4D
Danger
#FF4F65
Light Grey
#8A8888
Dark Grey
#4B4B4B
Black font
#000000
Typeface
Find the best co working spaces
Heading 1
Work Sans / 25px / Bold
Find the best co working spaces
Heading 3
Work Sans / 20px / Bold
Find the best co working spaces
Small Text
Work Sans / 14px / Regular
Find the best co working spaces
Tiny Text
Work Sans / 10px / Regular
Find the best co working spaces
Paragraph / Body
Work Sans / 20px / Bold
Find the best co working spaces
Heading 2
Work Sans / 22px / Bold
Components Library
Buttons
Primary
Cancel
Secondary
Book now
Cancel Booking
Refer and earn
Inputs
Search
Input
Date picker
OTP Input
Search
Name*
18/06/2022
Radio and Checkbox
Icons
Calendar
June 2021
SUN
MON
TUE
WED
THU
FRI
SAT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Time
41
:
09
AM
PM
May 29, 2022 - Jun 16, 2022
Completed
Coworks - Fellis Tower
Booking Card
Workspace Details Card
Indicube
HSR Layout, 27th Mains
350/day
Starting from
Working hours
09:00 to 18:00
Usability Testing
A/B Testing
To quantitatively review the usability assumptions, I did A/B and click tests, which confirmed my assumptions except for a few details. First and foremost, I tested the navigation structure on tablet and mobile, the wording of some actions as well as preferences regarding the visual design.
Results
90% of the users were able to complete the tasks successfully.
20% users asked doubts related to the navigation and needed some support to perform their tasks
85% user believed that the product is very useful for them and they would like to continue using it in the future as well as they would recommend this product to their colleagues and friends.
88% participants found the product easy to use and self explanatory.
After booking completion when clicked on back, I reached home instead of booking list.
Date selection was a little confusing as I selected date on workspace list view and there was date selection again on booking screen.
On Payment method, there’s a pay now button and proceed button, it was confusing whether to use pay now or proceed.
After clicking on share button, there was no action to be done.
Challenges
Recommendations
Add an edit button to profile screen
After updating a booking, when click on back button it should show the booking list insted of home.
Add an invoice download feature or view payment history details
Manage Booking
Payments
Notifications
Deals & Offers
Settings
Customer Support
Rate Us
About the App
Share the app
Logout
Peter Parker
parker@gmail.com
My Account
Manage Booking
Payments
Notifications
Deals & Offers
Settings
Customer Support
Rate Us
About the App
Share the app
Logout
Peter Parker
parker@gmail.com
Edit profile
My Account
27th Mains, HSR Layout, Bangalore
Wework - Fellis Tower
Confirmed - Paid
Confirmation no
DI2123233
Get Direction
Cancel Booking
Booking Confirmation
Booking Details
May 29, 2022 - Jun 16, 2022
Equipments selected
Monitor
Printer
Whiteboard
08:00 to 18:00
Contact the Workspace
Discuss changes to your booking or raise any complain regarding issues at the workspace
We sent your confirmation email to
Call +91 9182736400
Send an email
parker@gmail.com
Update Booking
27th Mains, HSR Layout, Bangalore
Wework - Fellis Tower
Confirmed - Paid
Confirmation no
DI2123233
Get Direction
View / Download Invoice
Cancel Booking
Booking Confirmation
Booking Details
May 29, 2022 - Jun 16, 2022
Equipments selected
Monitor
Printer
Whiteboard
08:00 to 18:00
Contact the Workspace
Discuss changes to your booking or raise any complain regarding issues at the workspace
We sent your confirmation email to
Call +91 9182736400
Send an email
parker@gmail.com
Update Booking
Feedback
Booking a workspace process was neat and easy with minimum steps.
Whole experience was nice, it took minimal time and effort to complete the tasks
Asking for complete a survey mandatory before cancelling is a little harsh, a skip could be a good addition.
Looking Back!
There are still countless features that could be added to the list and improved design. However, this solved a great problem users were facing while looking and booking a co-working space. During the design process, I learned that creating a stable pool of satisfied users was pivotal in creating a reliable service for them, leading to a shift in my priorities towards making the user experience better. However, despite the stressful conditions, I enjoyed the challenge of designing the user experience of an entire co-working space booking platform.